As a part of the HSBCnet ‘Uses and Principles’ document, I looked at how buttons were used throughout the system. Accepted Patterns Using Google I searched for images of system dialogue boxes and interfaces that included buttons – as the end-users for the buttons were almost entirely Windows users I decided to focus my attention …
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Electronic music artist 7Hz Research needed a Logo and some cover art for various projects and releases. Understanding their name and what it meant to them led to an exploration of different ways to represent their image. The ‘Research’ part was left off because it made the logo more difficult to use. I looked at …
While working at Virgin Media I had the opportunity to work on some interesting projects, not least of which was an experimental TV interface for a new hardware platform they were testing The Basic Screens The modern patterns for program guides seem to be the best solution for the job, so there was little to …
Trance music act “Viral” asked me to create branding and a CD slip cover for their first self-funded release. I chose the obvious ‘viral’ connection and chose a font that had an organic but microscopic feel. I added a simplified ‘molecule’ graphic that could be used as shorthand for the wordmark. Although the act never …
A small online community of people who believed that clothing should be ungendered asked me to produce a graphic for their website that would act as the branding for the group. As several group members were computer programmers, I opted to use the asterisk character, which represents an unspecified value. I added the copyright symbol …
BMA approached Studio One asking for a website to accompany their inflight magazine. Much of the information architecture work was dictated by the structure of the magazine, so I took their top-level items and used them to form the main navigation, while the most commonly used items were listed directly on the home page. I …
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During some contract work at Saatchi, I was asked to generate some posters and billboards to accompany their Gordon’s Gin ‘The Work Of Art’ campaign for Diageo. The images came from Diageo’s library of Gordon’s promotional photos. I chose the best crop area to make them look like works of art.
Nestlé had asked WK360 to build some pack art for a promotion with Lego Knights. The content and assets were provided, so this just became a simple layout exercise, prioritising the cereal branding while keeping the promotional content as visible as possible.
After college, I set up a small film company with my friend. He had already drawn the graphic of the two men running, so it was up to me to put them into some sort of setting and add some typography for a business card. I had been offered a tiny corner of someone else’s …