Whilst working at Ness SES I had some great opportunities to work on mobile products. One of these was an app for a US-based disruptive used car dealership, Carvana.
Initial Approach
Carvana wanted something to keep their customer with them long after the initial car purchase. Using notes and whiteboard snapshots taken from stakeholder interviews in the US I constructed proto-personae based on the four key customer types they wanted to target
Competition
As this was a new product to the market it was difficult to find direct competitors, instead, I looked at competitors who exemplified the various aspects that we were trying to capture.
First Drafts
Using the data from the proto-personae and the competitor analysis I started to build wireframes of the various function sets that would be required in the finished product.
