As with most mornings, this morning’s trawl through my Twitter feed, emails and blog subscription turned up lots of stuff about accessibility, UX, design and web development but there was one thing that caught my attention more than everything else.
http://uxmag.com/strategy/why-we-need-storytellers-at-the-heart-of-product-development
Having skim-read this article, one thing occurred to me – we don’t just need storytellers in product development; we need them at every part of our business from concept to delivery.
Storytelling (as well as sharing and listening to stories) is something that is an intrinsic part of being a human being – who doesn’t like a story in some form or other?
In the presentation of any kind of information or data, storytelling is a key way to get a point across.
But the storytelling isn’t just limited to the information or data itself.
We need storytellers in IA to ensure that the structure of the page is compelling, we need storytellers in design to ensure that the page is visually compelling, and we need storytellers in dev to ensure the function of the page is compelling.
OK, so some of the stories we tell may be shorter than others, but they all have an impact on the way users perceive the content and execution of the page and are therefore equally important.